How much does an SDR cost in London in 2026?

An entry-level SDR in London currently costs £32,000 to £35,000 base, with OTE around £45,000 to £50,000, based on Timberseed's own UK placement data. RepVue's UK data, updated 15 September 2026, puts the median SDR base noticeably higher, at £39,988 with median OTE of £60,078.

Why the published median overstates a first hire

RepVue's sample skews towards established SaaS employers with mature comp bands, not companies making a first SDR hire. A company hiring its first SDR is competing in a different part of the market: a graduate or first-time SDR in London starts below that median, and an experienced rep with a track record costs more than it.

What the full range looks like by level

Entry-level SDRs run £32,000 to £35,000 base (£45,000 to £50,000 OTE). Experienced SDRs who have carried a number before run £35,000 to £45,000 base (£55,000 to £70,000 OTE). Senior SDRs run £45,000 to £60,000 base (£65,000 to £96,000 OTE). Ranges are London-anchored; regional UK roles run lower, and Germany and the Nordics price differently again.

What attainment does to the real cost of a hire

57.9% of UK SDRs currently hit quota, according to RepVue as of September 2026. That number should shape your cost-per-meeting model more than the headline base salary does: a cheap hire who never hits target costs more than an expensive one who does.

What it costs to recruit the hire itself

Our fee is a percentage of first-year base salary, agreed before the search starts, on a contingent or retained basis depending on the role and brief. See our fee guide for how that's structured.

For the full cost table by level and how we assess SDRs before putting them forward, see our SDR & BDR recruitment page.