Insider Guide
UK SaaS GTM Salary Insights 2026
Data based on UK SaaS hiring across 700 firms, Series A–C
Data based on UK SaaS hiring across 700 firms, Series A–C. All figures GBP. Benefits referenced throughout include share options, work from home allowance, personal development fund, monthly well-being day, gym membership, company retreats, and private medical insurance.
Leadership Positions
| Role | Starting Salary | OTE / Bonus |
|---|---|---|
| CRO | £150k–£220k | Double OTE + equity |
| VP of Sales | £120k–£160k | Double OTE + equity |
| Head of Sales | £90k–£120k | 30–60% bonus |
| Director of Sales Development | £90k–£110k | 20–50% bonus |
| Head of Account Management | £100k–£130k | 20–50% bonus |
| Head of Customer Success | £80k–£110k | Discretionary bonus |
Individual Contributors
| Role | Starting Salary | Additional Earning Potential |
|---|---|---|
| Enterprise AE | £120k–£150k | Minimum double OTE, equity options |
| Senior BDM (360) | £70k–£100k | Double OTE + accelerators |
| Mid-Market AE / Junior BDM (360) | £60k–£90k | Double OTE, uncapped |
| SMB / Junior AE | £50k–£70k | Double OTE, uncapped |
SDRs
SDR salaries are rising quickly, with clear premiums for experience and language capability.
| Role | Base Salary | Commission | OTE |
|---|---|---|---|
| Entry SDR | £31k–£40k | £10k–£15k | ~£45k |
| SMB SDR | £36k–£48k | £17.5k–£25k | ~£62k |
| Enterprise SDR | £45k–£60k | £20k–£35k | ~£80k |
| Language SDR | £45k–£60k | £15k–£30k | ~£70k |
*Data includes companies such as HubSpot, Cognism, Deel, and Aircall.
Account Management & Customer Success
| Role | Starting Salary | Additional Earning Potential |
|---|---|---|
| Mid-Market AM | £60k–£90k | 50% OTE |
| SMB / Junior AM | £40k–£60k | 50% OTE |
| Senior CSM | £60k–£75k | 20% bonus |
| Junior CSM | £35k–£55k | 20% bonus |
For questions on any of these benchmarks or to discuss a brief, contact Rupert at rupert@timberseed.com.
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