Data based on UK SaaS hiring across 700 firms, Series A–C. All figures GBP. Benefits referenced throughout include share options, work from home allowance, personal development fund, monthly well-being day, gym membership, company retreats, and private medical insurance.

Leadership Positions

Role	Starting Salary	OTE / Bonus
CRO	£150k–£220k	Double OTE + equity
VP of Sales	£120k–£160k	Double OTE + equity
Head of Sales	£90k–£120k	30–60% bonus
Director of Sales Development	£90k–£110k	20–50% bonus
Head of Account Management	£100k–£130k	20–50% bonus
Head of Customer Success	£80k–£110k	Discretionary bonus

Individual Contributors

Role	Starting Salary	Additional Earning Potential
Enterprise AE	£120k–£150k	Minimum double OTE, equity options
Senior BDM (360)	£70k–£100k	Double OTE + accelerators
Mid-Market AE / Junior BDM (360)	£60k–£90k	Double OTE, uncapped
SMB / Junior AE	£50k–£70k	Double OTE, uncapped

SDRs

SDR salaries are rising quickly, with clear premiums for experience and language capability.

Role	Base Salary	Commission	OTE
Entry SDR	£31k–£40k	£10k–£15k	~£45k
SMB SDR	£36k–£48k	£17.5k–£25k	~£62k
Enterprise SDR	£45k–£60k	£20k–£35k	~£80k
Language SDR	£45k–£60k	£15k–£30k	~£70k

*Data includes companies such as HubSpot, Cognism, Deel, and Aircall.

Account Management & Customer Success

Role	Starting Salary	Additional Earning Potential
Mid-Market AM	£60k–£90k	50% OTE
SMB / Junior AM	£40k–£60k	50% OTE
Senior CSM	£60k–£75k	20% bonus
Junior CSM	£35k–£55k	20% bonus

For questions on any of these benchmarks or to discuss a brief, contact Rupert at rupert@timberseed.com.

UK SaaS GTM Salary Insights 2026

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